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Platform
- - - Go further with
    - EmotionsAI
    - Guided Selling
    - Email Recommendations
  - - Built for scale
    - AI
    - Security and Privacy
    - Tech and Performance
  - - Documentation
    - Web Experimentation
    - Search & Reco
    - Feature Exp. & Rollouts
    - Feature Developer Doc
    - Recommendations & Merchandising
Grow with us
- - - Success with AB Tasty
    - Customers
  - - Extensive Partner Network
    - Find a partner
    - Partners directory
    - Integrations
    - Google Cloud
  - - Global Support
    - Customer Success Team
Pricing
Resources
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    - Beauty
    - E-commerce
    - Fashion & Apparel
    - Financial services
    - Home & Furniture
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Theme

#A/B Testing

#AI

#BigQuery

#CRO

#CRO Culture

#Culture of Experimentation

#Customer Journey

#Customer Psychology

#Data & Analytics

#DevOps

#Digital Marketing

#E-merchandising

#Email Marketing

#Experimentation

#Feature Experimentation

#Feature Management

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#Mobile optimization

#Optimization

#Personalization

#Product Recommendation

#Product Updates

#Recommendations

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#Split Testing

#Statistical Methodology

#UX Optimization

+

Case Study

EmotionsAI Fuels a Bold Approach for a North American Insurance Company

140%

application submissions

Case Study

From Complexity to Conversion: AB Tasty Transformed Groupe Équipement de la Maison’s Personalization Strategy

+21%

Conversion on homepage

Case Study

Shifting Gears: How AB Tasty Helped La Bécanerie Drive More Sales

+7%

Active Bundle User

Webinars

Replay

2025 Experience Optimization Trends

N. Visiers Wűrth

R. Dougoud

J. Hughes

Case Study

How GANNI Styles Brand Identity Through Experimentation

+ 12%

average order value

Article

9min read

How The Contentsquare & AB Tasty Integration Improves Testing & Drives Results

John Hughes

Dec 17, 2024

Article

7min read

Online Merchandising: Mastering Best Practices

Emily Healy

Dec 17, 2024

Case Study

Wonderbox optimizes customer journey with AB Tasty

+9%

Conversion Rate

Case Study

Explore how Figaret’s personalization strategy boosts overall brand sales

+6%

User Rate

Webinars

Replay

Kickstart ROI with AI-Powered Personalization

M. Montoya

Article

6min read

Unify GA4 with BigQuery to Strengthen Experiments

Katherine Weber

Nov 7, 2024

Article

1min read

5 Ecommerce Merchandising Strategies with Examples

Emily Healy

Nov 5, 2024

Article

5min read

Why AB Tasty Delivers 4x Faster

Leo Wiel

Nov 4, 2024

Webinars

Replay

Smart Choices, Deeper Engagement, Lasting Loyalty

P. Foldes

A. Riveira

J. Hughes

Article

9min read

Test, Optimize, and Upsell

Katherine Weber

Oct 24, 2024

The Expert’s Personalization Playbook

What is E-Commerce Merchandising? A Comprehensive Guide to Boost Your Online Sales

In the fast-paced world of online retail, standing out from the crowd isn’t just a chall [...]

Article

11min read

Understanding the Digital Customer Journey

Emily Healy

Oct 18, 2024

Article

8min read

Mastering Mobile Optimization: Tactics for Higher Commerce Conversion

Katherine Weber

Oct 8, 2024

Case Study

Samsonite APAC personalizes customer journeys with EmotionsAI

+108%

Click on Ratings - Competition Segment

Webinars

Replay

How to Win Q5: Maintaining Momentum After the Holiday Spike

J. Borden

A. Helm

J. Griffin

Article

7min read

Winning Big During the E-Commerce Holiday Season: Strategies and Insights

Brian Heberer

Sep 30, 2024

Article

9min read

Experimentation Hotspots: Proven Strategies to Optimize Key Pages

Katherine Weber

Sep 27, 2024

Article

6min read

Ideas Worth Keeping: The Top 5 Subscription Trends to A/B Test

AB Tasty

Sep 24, 2024

Posts pagination

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