E-book

Mobile Optimization Guide: Tips for Smartphone Survival

Article
10min read

A Guide to Successful Product Category Marketing in 2024

Emily Healy

Emily Healy

Jul 2, 2024

Article
13min read

What is One-to-One Personalization in Marketing? (With 8 Examples)

Emily Healy

Emily Healy

Jun 24, 2024

Case Study

DirectAsia Simplifies Insurance Experiences with Empathy

+14.8%
Access to Quote Page V1
Article
14min read

How To Build A Customer Journey Map

AB Tasty

AB Tasty

Jun 18, 2024

Case Study

Jacadi Boosts International E-Commerce Sales with AB Tasty 

12.7%
Revenue Per User
Article
13min read

Customization vs Personalization: What’s the Difference?

AB Tasty

AB Tasty

Jun 10, 2024

Guide

Multivariate Testing – All you need to know about MVT​

Finding the perfect combination. That’s what multivariate testing is all about. A multiv [...]
Article
16min read

5 Behavioral Targeting Tactics to Boost Conversions (with Examples)

AB Tasty

AB Tasty

Jun 3, 2024

Webinars
Replay

Decoding Online Shopping: Consumer Trends 2024

M. Kate Cash
J. Hughes
Guide

Everything You Need to Know about Personalization

Let’s get personal.  To turn your passive website visitors into active custome [...]
Article
3min read

AB Tasty is now available on the Shopify App Store

AB Tasty

AB Tasty

May 30, 2024

Case Study

CleanChoice Energy Drives Lead Gen with Pop-In

204%
Increase in email submission
Article
3min read

CX Optimization Webseries APAC: Episode #3 – The Importance of Continuous Optimization in A/B Testing

Ross Salveron

Ross Salveron

May 29, 2024

Article
5min read

Mutually Exclusive Experiments: Preventing the Interaction Effect

Hubert Wassner

Hubert Wassner

May 23, 2024

Guide

DevOps Guide

As DevOps becomes more widely adopted by organizations in modern software development, the [...]
Guide

Release Management Guide for Product Managers

Release management outlines the critical stages or phases of your project from the birth o [...]
Guide

Split testing

The ability to run split tests changed online marketing forever. If you want to compare tw [...]
Article
5min read

Tapping into Emotional Marketing | Talia Wolf

Maddie Ostrander

Maddie Ostrander

May 21, 2024

Article
13min read

Frequentist vs Bayesian Methods in A/B Testing

Hubert Wassner

Hubert Wassner

May 21, 2024

Podcast
Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

Article
6min read

The Truth Behind the 14-Day A/B Test Period

Hubert Wassner

Hubert Wassner

May 14, 2024

Webinars
Replay

Using GA4 and BigQuery to Upgrade Your Experimentation

T. Eoff
A. Smolin
M. Kate Cash
Article
18min read

Your Guide to Product Listing Pages and How to Optimize Them (+ Examples)

Emily Healy

Emily Healy

May 6, 2024

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