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#A/B Testing

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+

Decoding Online Shopping: Consumer Trends for E-commerce in 2024

Article

4min read

CX Optimization Webseries APAC: Episode #2 – A/B Testing Strategies for Revenue Optimization

Ross Salveron

Apr 25, 2024

Webinars

Replay

The Digital Customer Journey

J. Trout

G. Dhameja

Article

6min read

Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin

Rowan Haddad

Mar 26, 2024

Season 4 Episode 1

Trial and Error of Building a Culture of Experimentation | Rand Fishkin

Article

3min read

CX Optimization Webseries APAC: Episode #1 – CRO Trends in 2024

Ross Salveron

Mar 26, 2024

Article

3min read

Analytics Reach New Heights With Google BigQuery + AB Tasty

John Hughes

Mar 25, 2024

Case Study

On The Beach Tests the Water with Personalization

+200

more bookings online

The Digital Customer Journey

Article

8min read

Optimizing Revenue Beyond Conversion Rate

Hubert Wassner

Mar 4, 2024

Webinars

Replay

Real-Time Personalization

M. Taylor

A. Woodward

Article

4min read

The Future of Fashion

AB Tasty

Feb 22, 2024

Article

5min read

Finding Our Better: AB Tasty’s New Brand Identity

Marylin Montoya

Feb 5, 2024

Article

12min read

A/A Testing: What is it and When Should You Use it?

Hubert Wassner

Feb 2, 2024

Webinars

Replay

2024 Experience Optimization Trends

R. Dougoud

J. Hughes

Article

8min read

How to Rebrand Your Site Using Experimentation in 5 Easy Steps

AB Tasty

Jan 9, 2024

Case Study

Cabaïa Boosts Growth with AB Tasty Recommendations and Merchandising

+12.7%

Revenue Per User

Article

8min read

How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

Hubert Wassner

Dec 7, 2023

Article

9min read

Harmony or Dissonance: Decoding Data Divergence Between AB Tasty and Google Analytics

Julie Dumont

Nov 22, 2023

Webinars

Replay

5 Winning CRO Strategies for the Holiday Season

A. Dyson

J. Hughes

Case Study

Patyka Boosts Conversions and Enhances UX with AB Tasty

13%

Visitors who see recommendations use them

Case Study

Balibaris Boosts Conversions with AB Tasty’s Recommendations

+

Conversion rate improved year-over-year

Article

6min read

Taking an Outcome-Driven Approach | Ruben de Boer

Rowan Haddad

Nov 7, 2023

Season 3 Episode 4

Taking an Outcome-Driven Approach | Ruben de Boer

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