Case Studies

Explore how Figaret’s personalization strategy boosts overall brand sales

+6% User Rate

+10% Revenue per User

How Figaret Transformed Sales with Smart Personalization

Since 1968, Figaret has been a symbol of timeless French elegance, crafting premium shirts and apparel that stand the test of time. But as shopping trends shifted online, this brand knew it was time to innovate. That’s why Figaret embraced AB Tasty’s personalization tools to revolutionize their online shopping experience—and the results speak for themselves.

With personalized product recommendations placed in all the right spots, Figaret made it easier than ever for shoppers to discover their next favorite piece.

On product pages, customers see suggestions tailored to their tastes, and after adding items to their cart, they’re tempted by similar products and top sellers. The result? A seamless, personalized shopping journey (and more sales!) that keeps customers coming back for more.

Ready to see what personalization can do for your business? Take inspiration from Figaret’s success story and start transforming your sales today.

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