2025 Experience Optimization Trends

As we kick off 2025, we want to look at some emerging trends in Digital Optimization and Experimentation.

Join AB Tasty and our solutions partner, fifty-five, a global martech consultancy, as we dive into the top trends we see in experience optimization for 2025.

In this presentation, we’ll cover:

1. The Pressure to Convert. As visitors browse longer, the pressure to convert becomes more demanding. We’ll look at some successful experiments that have worked.
2. Personalization. How to engage and convert better by understanding and knowing your audience.
3. Emotional Triggers. Focus on measuring and enhancing the emotional aspects of customer interactions, recognizing that positive emotional experiences drive loyalty and advocacy.
4. AI. How we already use it and how it can help us more. AI continues to transform optimization, enabling smarter automation, real-time insights, and predictive customer engagement.
5. Data and Continuous Iteration. Keep producing and shipping. Iterative testing and data-driven insights empower businesses to innovate rapidly and stay ahead in an ever-changing landscape.

Get your seat today!