When Groupe Équipement de la Maison—parent company of Bricomarché, Brico Cash, and Bricorama—needed to deliver seamless personalization at scale, they turned to AB Tasty Recommendations and Merchandising. With over 800 stores and a catalog of 250,000+ products, managing manual product recommendations had become inefficient and unsustainable.
AB Tasty introduced a cookie-free, AI-driven personalization solution tailored to the group’s unique needs. By applying dynamic recommendations across the entire customer journey, including homepage, product pages, and even 404 error pages, AB Tasty helped Groupe Équipement de la Maison boost online performance while respecting privacy regulations.
The results were remarkable: a 21% increase in homepage conversion rates, a 21% growth in average basket value, and a 10% engagement rate with personalized recommendations. Beyond the metrics, the group saved time and resources, allowing teams to focus on high-value projects.
Ready to transform your e-commerce strategy with AB Tasty? Download the case study to learn more.
