Article
8min read

14 Examples of CTAs You Can’t Resist

AB Tasty

AB Tasty

Oct 13, 2019

Case Study

Smooth Sailing With AB Tasty: An Interview With Weekendesk

Article
7min read

7 Examples of Great Personalization Strategies From Retail Brands

AB Tasty

AB Tasty

Aug 30, 2019

Article
8min read

5 Ways To Analyze Your Website Traffic

AB Tasty

AB Tasty

Aug 27, 2019

Article
7min read

How To Write A Good User Satisfaction Survey

AB Tasty

AB Tasty

Aug 21, 2019

Article
8min read

Segmentation, Audience Bucket…a Lexicon of Personalized Marketing

AB Tasty

AB Tasty

Aug 9, 2019

Case Study

Babymarkt.de boosts click rate with personalized product recommendations

+85%
click rate on the newsletter
Article
14min read

20 Examples of Excellent Lead Generation Forms

AB Tasty

AB Tasty

Jul 26, 2019

Article
13min read

How to Get More Instagram Followers for Your Retail Brand

AB Tasty

AB Tasty

Jul 10, 2019

Article
9min read

Anchoring Bias and Its Effects on Decision-Making

AB Tasty

AB Tasty

Jun 24, 2019

Article
14min read

The Merits of Storytelling in Digital Marketing

AB Tasty

AB Tasty

Jun 18, 2019

Article
9min read

What Is Retargeting and How Can It Increase Conversion Rates?

AB Tasty

AB Tasty

Jun 14, 2019

Article
9min read

Opt-In vs. Opt-Out: A Guide to Email Marketing

AB Tasty

AB Tasty

Jun 13, 2019

Article
13min read

How to Use Psychographics in Digital Marketing

AB Tasty

AB Tasty

Jun 3, 2019

Case Study

ŠKODA Jump-Starts Test-Drive Bookings with Countdown Banner

2x
Number of booked test-drives
Article
11min read

What is Personalization in Digital Marketing?

AB Tasty

AB Tasty

May 27, 2019

Case Study

Avid Increases Transactions by 34% with Promotional Banners

34%
Increase in transactions
Article
9min read

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

AB Tasty

AB Tasty

Apr 25, 2019

Case Study

Luxury Brand Frette Increases Revenue By Over 8% with Web Copy Optimization

8.69%
Increase in revenue
Case Study

NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging

43%
Increase in click-through rate
Article
10min read

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

AB Tasty

AB Tasty

Mar 6, 2019

Case Study

How Best Western® Hotels & Resorts Increased Loyalty Program Engagement

12%
Increase in account creations
Article
8min read

Halo Effect: What it is, Why it Works and How to Use it

AB Tasty

AB Tasty

Feb 5, 2019

Article
4min read

The Barnum Effect: How it Affects Marketing and Conversions

AB Tasty

AB Tasty

Jan 30, 2019

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