Join AB Tasty and our solutions partner, fifty-five, a global martech consultancy, as we dive into the top trends we see in experience optimization for 2025.

In this presentation, we’ll cover:

1. The Pressure to Convert. As visitors browse longer, the pressure to convert becomes more demanding. We’ll look at some successful experiments that have worked.
2. Personalization. How to engage and convert better by understanding and knowing your audience.
3. Emotional Triggers. Focus on measuring and enhancing the emotional aspects of customer interactions, recognizing that positive emotional experiences drive loyalty and advocacy.
4. AI. How we already use it and how it can help us more. AI continues to transform optimization, enabling smarter automation, real-time insights, and predictive customer engagement.
5. Data and Continuous Iteration. Keep producing and shipping. Iterative testing and data-driven insights empower businesses to innovate rapidly and stay ahead in an ever-changing landscape.

Get your seat today!

The post 2025 Experience Optimization Trends appeared first on abtasty.

Join us for an exclusive webinar to learn how our AI-driven personalization empowers brands to increase ROI and drive significant business results. We’ll provide an in-depth look at moving from foundational concepts to implementing an advanced, data-driven personalization strategy that delivers real impact on conversions.

In this webinar, Marylin Montoya, CMO at AB Tasty, will discuss:

• Fundamental steps for launching a successful personalization strategy: What data is essential to collect, how to prioritize it, and how to leverage it to maximize ROI.
• The advantages of AI-driven personalization tools: Learn how our tools are tailored to simplify the creation of custom client experiences, making personalization more accessible and effective.
• Real-life examples and actionable best practices you can implement immediately to build a high-ROI personalization strategy.

Don’t miss this opportunity to supercharge your digital strategy with impactful, personalized solutions!

The post Kickstart ROI with AI-Powered Personalization appeared first on abtasty.

A key factor? Making it easy for customers to find and purchase the products they need quickly.

Join us in our upcoming webinar, with our customer MoneySuperMarket, as we discuss how to engage your visitors in their customer journey. We will look at:

• Helping Customers Choose: Enhancing how customers find and compare products.
• Driving Engagement: Testing how to make the experience more engaging and enjoyable, impacting core customer journeys.
• Loyalty & Re-engagement: Optimizing onboarding and re-engagement, focusing on keeping customers coming back.

MoneySuperMarket is the UK’s longest-running and most trusted price comparison website. They help households save on bills, insurance, and other essential costs by providing transparent comparisons across a wide range of financial products.

PeakActivity is a globally recognized leader in customized eCommerce solutions. Their data-driven strategies help businesses achieve growth and stand out in the digital marketplace. Alison Riveira, the Chief Digital Officer of PeakActivity has a wealth of experience in the field of e-commerce and deep insight into navigating the customer journey.

The post Smart Choices, Deeper Engagement, Lasting Loyalty appeared first on abtasty.

But where some see a sales dead zone, savvy ecommerce marketers know the “hidden quarter” is a golden window of opportunity—if you have the right strategy.

And that’s what the next Screen Share is all about.

Join a powerhouse panel of ecommerce experts from Ready Set, ZeroBounce, and AB Tasty for a value-packed discussion on capitalizing on unique Q5 opportunities and kickstarting a profitable 2025.

• Strategies to exploit rock-bottom ad costs and near-zero competition
• How to tap into the lucrative “New Year, New Me” mindset to create irresistible offers
• Full-funnel optimization tactics to transform Q4 campaign leftovers into lean, mean Q5 profit machines

The post How to Win Q5: Maintaining Momentum After the Holiday Spike appeared first on abtasty.

Join us for an engaging fireside chat where industry experts dive deep into the art of optimizing customer experiences. This webinar will bring together thought leaders to share their insights on maximizing upsell and cross-sell strategies for brands. 

Whether you’re looking to fine-tune your cart optimization strategy or enhance customer loyalty, this conversation is packed with actionable advice to help you stay ahead of the curve.

Some of the things we’ll discuss:

• Best tactics to increase cart size
• Learn how to streamline the checkout process to reduce abandonment and increase conversions.
• Discover the best moments in the customer journey to suggest additional products, boosting average order value.
• Explore ways to make the search function work harder for you, driving users to the products they want.
• Understand how testing different approaches can enhance customer retention and create long-term loyalty.

Don’t miss this opportunity to gain practical tips from experts who know how to drive digital success.

The post Test, Optimize, Upsell – Boosting Revenue for E-commerce appeared first on abtasty.

In this webinar, we’ll cover

• The Mobile Customer Journey: Understand how smartphones change consumer behavior and how to create a seamless omnichannel experience.
• Optimizing Mobile Space: Discover techniques to enhance user navigation and highlight key content above the fold.
• The Thumb Zone: Design for accessibility by placing important content and CTAs within easy reach.
• Effective CTAs: Learn best practices for creating compelling CTAs that convert.
• Streamlining Processes: Simplify checkouts and forms to reduce friction and encourage purchases.

Register now to save your spot!

The post Mastering Mobile Optimization for Modern Commerce appeared first on abtasty.

How can testing hypotheses with reliable data reduce risks and guide product development towards business success? 

This webinar is designed to inspire Experimentation, Marketing and Product leaders to establish a continuous “Test and Learn” culture and optimize resources through measurable results.

In this action-packed session, you’ll learn how to:

• How to enhance the digital experience and organize effective Product and CRO teams?
• What essential skills does every team need to thrive?
• Discover the methodology and RACI (Responsible, Accountable, Consulted, Informed) framework for successful experimentation.

Join Pascal Davis, a specialist in data-driven Experience Management, who has worked for over a decade in Silicon Valley, ManoMano and Accenture. He brings a wealth of experience and strategic vision to team organization and culture.

The post How Experimentation Culture Drives Digital Success appeared first on abtasty.

Watch our webinar to uncover the secrets of consumer behavior and explore the latest trends in online shopping for 2024. Discover what drives consumers to click ‘buy,’ what keeps them coming back, all tailored to help you optimize your e-commerce strategies.

We’ll cover:

• Consumer Habits: What are they buying and where?
• Purchase Influences: What factors influence their decisions?
• Frustrations: Why do they leave without buying?
• Data Security: How confident are they about their data safety?
• AI in E-commerce: Where do shoppers expect AI to assist?
• Personalization: What do they want from a tailored shopping experience?

The post Decoding Online Shopping: Consumer Trends 2024 appeared first on abtasty.

In this webinar, we’ll cover:

• Using GA4 and BigQuery Data to Generate Impactful Hypotheses and Well-Designed Tests
  Discover how to harness the power of GA4 and BigQuery to uncover valuable insights and generate data-backed hypotheses that fuel successful experiments.
• Measuring Results of Experiments with Precision
  Gain a deep understanding of how to accurately measure the outcomes of your experiments, ensuring you can confidently assess their impact and make data-driven decisions.
• Real-World Examples of Data-Driven Experimentation
  Explore real-life case studies showcasing how leading brands have leveraged data to design and execute experiments that drive measurable business outcomes.
• Leveraging Revenue Tables to Better Articulate Experimentation Results
  Learn how to effectively utilize revenue tables to communicate the financial impact of your experiments, enabling stakeholders to understand the true value of your optimization efforts.

Don’t miss this opportunity to elevate your experimentation game and unlock the full potential of your data. Reserve your spot today and get ready to embark on a journey towards data-driven optimization success!

The post Using GA4 and BigQuery to Upgrade Your Experimentation appeared first on abtasty.

• Defining various customer actions and behaviors
• Identifying areas for improving your optimization strategy
• Outlining personalization opportunities
• Providing customer success stories in each phase to inspire your brave ideas
• Crafting questions that allow you to take notes and brainstorm
• Listing key performance indicators that can be tracked to evaluate performance along the way
• Designing a visual way to follow along your digital customer journey complete with the high points

Crafting extraordinary experiences means understanding how to differentiate each phase if you want to bring them to life.

With the help of this webinar, you won’t just navigate the digital space – you’ll dominate. Lead your customers toward their purchasing goals, build relationships, and accomplish business objectives along the way!

The post The Digital Customer Journey appeared first on abtasty.