Shiva Manjunath is the Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B. His insatiable curiosity about user behavior and deep passion for digital marketing have made him a standout in the world of experimentation. With experience at top companies like Gartner, Norwegian Cruise Line, and Edible, Shiva is dedicated to demystifying CRO and pushing the boundaries of what’s possible in the field.

The post Failing Forward for Experimentation Success | Shiva Manjunath appeared first on abtasty.

A seasoned CRO expert, Bhavik Patel is the Product Analytics & Experimentation Director at Lean Convert, leading a team of optimization specialists to create better online experiences for customers through experimentation, personalization, research, data, and analytics.In parallel, Bhavik is the founder of CRAP Talks, an acronym that stands for Conversion Rate, Analytics and Product, which unites CRO enthusiasts with thought leaders in the field through inspiring meetup events – where members share industry knowledge and ideas in an open-minded community.

The post The Past, Present, and Future of Experimentation | Bhavik Patel appeared first on abtasty.

Conversion optimization specialist Talia Wolf is the founder and CEO of Getuplift – a company that leverages optimization strategies such as emotional targeting, persuasive design, and behavioral data to help businesses generate more revenue, leads, engagement and sales.

Starting her career in a social media agency, where she was introduced to the concept of CRO, Talia went on to become the Marketing Director at monday.com, before launching her first conversion optimization agency, Conversioner, in 2013.

Today, with her proven strategy in hand, Talia teaches companies all over the world to optimize their online presence using emotional techniques.

The post Tapping into Emotional Marketing | Talia Wolf appeared first on abtasty.

About Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro, makers of fine audience research software to make audience research accessible to everyone. He’s also the founder and former CEO of Moz and also co-founded Inbound.org alongside Dharmesh Shah, which was sold to Hubspot in 2014. Rand has become a frequent worldwide keynote speaker over the years on marketing and entrepreneurship with a mission to help people do better marketing.

The post Trial and Error of Building a Culture of Experimentation | Rand Fishkin appeared first on abtasty.

Ruben de Boer is a lead CRO Manager and consultant with over 14 years of experience in data and optimization. At Online Dialogue, Ruben leads the Conversion Managers team, developing team skills and quality as well as setting the team strategy and goals.

In 2019, Ruben founded his company, Conversion Ideas, where he helps people kick start their career in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses and a number of resources.

The post Taking an Outcome-Driven Approach | Ruben de Boer appeared first on abtasty.

With over 15 years of digital business expertise, David Mannheim has helped elevate digital experiences and conversion strategies for companies like ASOS, Sports Direct, and Boots. He was also the founder of one of the UK’s largest independent conversion optimization consultancies – User Conversion.

Using his experience in innovative personalization as a guide, David has recently published his own book where he tackles the “Person in Personalisation” and why he believes personalization has lost its purpose.

The post Personalization Approach Remastered | David Mannheim appeared first on abtasty.

Having worked with CRO and experiments for a decade and executed more than 500 A/B tests, Marianne Stjernvall has helped over 30 organizations to help them grow their CRO programs.

Today, Marianne has transformed her passion for creating experimental organizations with a data-driven culture to become a CRO consultant at her own company, the Queen of CRO.

She also regularly teaches at schools to pass on her CRO knowledge and show the full kind of spectrum of what it takes to execute on CRO and A/B testing and experimentation.

The post Put Data in the Driver’s Seat | Marianne Stjernvall appeared first on abtasty.

Ben Labay combines years of academic and statistics training with customer experience and UX knowledge. Currently, Ben is the CEO at Speero.

With two degrees in Evolutionary Behavior and Conservation Research Science (resource management), Ben started his career in academia, working as a staff researcher at the University of Texas focused on research and data modeling.

This helped form the foundation for his current passion and work at Speero, which focuses on helping organizations make decisions using customer data.

The post How to Leverage Disruption in Experimentation | Ben Labay appeared first on abtasty.

Carlos Gonzalez de Villaumbrosia has been building global companies and digital products for the past 12 years.

Following his higher education in Global Business Management and Marketing, Computer Science and Industrial Engineering, he founded Floqq, which was the largest online education marketplace in Latin America.

In 2014, he founded Product School, the global leader in Product Management training.

The post A Conversation with Carlos Gonzalez de Villaumbrosia appeared first on abtasty.

Elissa Quinby is an expert in retail insights, starting her career as an Assistant Buyer at American Eagle Outfitters followed by two years at Google as a Digital Marketing Strategist.

She went on to spend eight years at Amazon across multiple business units and functions including marketing, program management and product.

Today, Elissa is the Senior Director of Retail Marketing at Quantum Metric, an experience analytics company that helps brands to gather customer insights which drive intelligent decision-making.

The post A Conversation with Elissa Quinby appeared first on abtasty.