Learn more about Alltricks quickly boosted their KPIs.
Alltricks is a French online shop created in 2008 that’s specialised in the sale of cycling and running products. A leader in its sector, the website markets more than 50,000 products and has more than 2 million visits per month. In 2019, Alltricks was acquired by Decathlon.
When Valentin Calais, Alltricks’ UX and Conversion Manager, contacted AB Tasty, he was looking to optimize two aspects of Alltricks’ website UX:
1. Recommendations
2. Buying Process
Download the full case study to discover more on how and where Alltricks implemented recommendations on their site, boosting AOV by 5% and revenue per user to +7%.
